Join us for an insightful webinar on revolutionizing Digital Analytics strategies to meet the new industry standard on first-party cookies.
ABOUT THE VIRTUAL ROUNDTABLE
Explore how ‘Next-Gen Digital Analytics’ is meticulously crafted to assist our customers in modernizing their data strategy and future-proofing their marketing stack. Powered by core AWS and Snowflake components. Don’t miss out on this opportunity to elevate your Digital Analytics strategy to the next level!
Key highlights of the session include:
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AWS Introduction: AWS will provide a short introduction about the above industry trends, focusing on
privacy, deprecation of cookies
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Snowflake Showcase: Snowflake will showcase their Marketing AI Data Cloud and how teams are prioritizing and operationalizing around first-party data.
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Snowplow Review: Snowplow will review the key value props of their next-gen digital analytics solution on Snowflake and AWS, and demonstrate how it compares to incumbent solutions such as GA4
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Fireside Chat: Fireside chat between Snowplow and a mutual customer will showcase their journey in adopting real-time, next-gen digital analytics on this new infrastructure and how it’s helped personalize experiences and drive growth for the business.
SPEAKERS INCLUDE
George Lynch
Head of Partner Sales
Snowplow
George Lynch is Head of Partner Sales at Snowplow where he is responsible for leading strategic alliances with key players in the Modern Data Stack. He has a passion for building out partnerships that provide true customer value. Prior to Snowplow, George worked at marketing automation too, Airship, leading EMEA partnerships. He currently resides in London.
Franck Georget
Partner Strategy Lead, Advertising & Marketing Technology
AWS
Franck Georget is a Partner Strategy Lead EMEA for Customer Experience at AWS. With 10+ years’ experience in the SaaS industry across AdTech and MarTech, Franck help partners and customers build the future of modern customer experience driven by data and technology on AWS.
About Snowplow
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data. Thousands of companies like Burberry, Strava, and Auto Trader use Snowplow to fuel AI, advanced analytics, and personalized experiences from their central data platform.
About AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 240 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.
About Snowflake
A single, fully managed platform that powers the AI Data Cloud. Snowflake securely connects businesses globally across any type or scale of data to productize AI, applications and more in the enterprise.
Webinar Speakers
Presenter /
George Lynch
Head of Partner Sales
Snowplow
George Lynch is Head of Partner Sales at Snowplow where he is responsible for leading strategic alliances with key players in the Modern Data Stack. He has a passion for building out partnerships that provide true customer value. Prior to Snowplow, George worked at marketing automation too, Airship, leading EMEA partnerships. He currently resides in London.
Presenter /
Franck Georget
Partner Strategy Lead, Advertising & Marketing Technologies
AWS
Franck Georget is a Partner Strategy Lead EMEA for Customer Experience at AWS. With 10+ years’ experience in the SaaS industry across AdTech and MarTech, Franck help partners and customers build the future of modern customer experience driven by data and technology on AWS