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November 12, 2024

Future-Proof Your Marketing: How Secret Escapes Built a First-Party Data Strategy

Virtual Webinar

Transform Marketing with AI-Powered Digital Analytics in the Cloud

Register your place
4pm CESTOnline via Zoom

Join us for an insightful webinar on revolutionizing Digital Analytics strategies to meet the new industry standard on first-party cookies. 

REGISTER TO SECURE YOUR SEAT Limited Seats Available

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ABOUT THE VIRTUAL ROUNDTABLE

Explore how ‘Next-Gen Digital Analytics’ is meticulously crafted to assist our customers in modernizing their data strategy and future-proofing their marketing stack. Powered by core AWS and Snowflake components. Don’t miss out on this opportunity to elevate your Digital Analytics strategy to the next level!

Key highlights of the session include:

  1. AWS Introduction: AWS will provide a short introduction about the above industry trends, focusing on
    privacy, deprecation of cookies

  1. Snowflake Showcase: Snowflake will showcase their Marketing AI Data Cloud and how teams are prioritizing and operationalizing around first-party data.

  2. Snowplow Review: Snowplow will review the key value props of their next-gen digital analytics solution on Snowflake and AWS, and demonstrate how it compares to incumbent solutions such as GA4

  3. Fireside Chat:  Fireside chat between Snowplow and a mutual customer will showcase their journey in adopting real-time, next-gen digital analytics on this new infrastructure and how it’s helped personalize experiences and drive growth for the business.

WHAT YOU WILL LEARN & EXPLORE

  • The Importance of Richer Data: Learn how to break down data silos to capture and leverage a wide range of customer data, including behavioural and contextual insights, to gain a deep understanding of your target audience
  • Zero Data Movement and Data Ownership: Discover how to implement an architecture that enables zero data movement and ensures data ownership, empowering marketers to maintain control and governance over their most valuable asset: First-party customer data
  • Predictive Analytics and Personalization: Explore how AI-powered predictive analytics can help businesses anticipate customer needs, preferences, and behaviours to deliver hyper-personalised experiences that drive customer loyalty and retention
  • Real-Time Data Activation: Learn how to activate customer data in real-time, enabling marketers to respond to customer signals and deliver contextual, relevant experiences in the moment
  • Measuring and Optimising Marketing ROI: Understand how data and AI-powered analytics can provide unprecedented visibility into marketing performance and return on investment (ROI)

SPEAKERS INCLUDE

John Bourous

John Bourous

Senior Partner Marketing Manager

Snowplow
Franck Georget

Franck Georget

Partner Strategy Lead, Advertising & Marketing Technology

AWS
Owen Hartnett

Owen Hartnett

Sr. Product Marketing Manager

Snowflake
Robin Patel

Robin Patel

Head of Data & Analytics Engineering

Secret Escapes

John Bourous

Senior Partner Marketing Manager

Snowplow

John Bourous is Senior Partner Marketing Manager at Snowplow where he focuses on developing joint go-to-market initiatives within their partner ecosystem. John has over 12 years of experience in GTM roles within the martech, data, and analytics space, including SaaS companies such as Braze, Amplitude, Census, and Simon Data. He holds a BS in Management Information Systems from Boston University and currently resides in Connecticut.

Franck Georget

Partner Strategy Lead, Advertising & Marketing Technology

AWS

Franck Georget is a Partner Strategy Lead EMEA for Customer Experience at AWS. With 10+ years’ experience in the SaaS industry across AdTech and MarTech, Franck help partners and customers build the future of modern customer experience driven by data and technology on AWS.

Owen Hartnett

Sr. Product Marketing Manager

Snowflake

Bio

Robin Patel

Head of Data & Analytics Engineering

Secret Escapes

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Save Your Seat!
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JOIN THE Virtual ROUNDTABLE

  1. Connect with leading B2C Data Experts
  2. 1 hour of discussion and networking 
  3. Designed to help you harness Digital Analytics Solutions

 

Register Your Place

In Partnership with:

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About Snowplow

Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data. Thousands of companies like Burberry, Strava, and Auto Trader use Snowplow to fuel AI, advanced analytics, and personalized experiences from their central data platform.

About AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 240 fully featured services from data centers globally. Millions of customers —including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs.

About Snowflake

A single, fully managed platform that powers the AI Data Cloud. Snowflake securely connects businesses globally across any type or scale of data to productize AI, applications and more in the enterprise.

 

Webinar Speakers

John Bourous

Presenter /

John Bourous

Senior Partner Marketing Manager

Snowplow

John Bourous is Senior Partner Marketing Manager at Snowplow where he focuses on developing joint go-to-market initiatives within their partner ecosystem. John has over 12 years of experience in GTM roles within the martech, data, and analytics space, including SaaS companies such as Braze, Amplitude, Census, and Simon Data. He holds a BS in Management Information Systems from Boston University and currently resides in Connecticut.

View LinkedIn
Franck Georget

Presenter /

Franck Georget

Partner Strategy Lead, Advertising & Marketing Technologies 

AWS

Franck Georget is a Partner Strategy Lead EMEA for Customer Experience at AWS. With 10+ years’ experience in the SaaS industry across AdTech and MarTech, Franck help partners and customers build the future of modern customer experience driven by data and technology on AWS

View LinkedIn
Owen Hartnett

Presenter /

Owen Hartnett

Senior Product Marketing Manager

Snowflake
View LinkedIn
Robin Patel

Presenter /

Robin Patel

Head of Data & Analytics Engineering 

Secret Escapes
View LinkedIn

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